Research FMP

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My dragons den meeting was helpful as it made me think of more creative ways of publicising my campaign to reduce the time people spend on their phones. The Raising the roof campaign uses the idea of people looking down at a poster but not at a homeless person trying to raise awareness of homelessness. I like the idea of putting posters in places that are not expected. This might work particularly well with the words ‘look up’ on the floor will force people to realise their eyes are constantly¬†on their phones.

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